The trend of online shopping continues to show a significant increase after the pandemic.
Criteo said that the easing of community activities and travel restrictions pushed Indonesia's online retail sales to increase.
"The easing of community activities and travel restrictions led to the largest increase in retail sales in 2022, compared to the previous 2 years," said Criteo's Head of Large Customers, Sukesh Singh.
The increasing trend of online retail in Indonesia has an impact on increasing the value of e-commerce transactions in Indonesia.
Bank Indonesia estimates that the value of these transactions will increase in the second quarter of 2022 because they take advantage of the moments of Ramadan and Eid.
Indonesian Retail Trends in Ramadan 2022
In March 2022, Retail Sales Survey (SPE), Bank Indonesia found the overall retail sales performance improved, where the Real Sales Index for the month increased by 2.6% (MtM).
Retail sales in almost all category groups recorded a surge due to increasing public demand in line with the relaxation of mobility regulations from the Government.
Tips to Drive Sales
In addition to providing online retail sales data, Criteo also shares tips and strategies that can be used to maintain momentum to increase sales.
Here are 3 tips to increase sales after Ramadan 2022 version of Criteo.
1. Strengthen Omni-channel Strategy
Retailers and brands should focus on providing a offline to online seamless
This is done to build customer loyalty and encourage long-term growth by encouraging lasting value for customers.
2. Continuous Campaign
advertising and sales campaign double to drive greater purchases in 2022.
This effort cannot be short-term or one-time, as we have witnessed a surge in retail sales which are in high demand even after Eid.
3. Develop Trading Media
Brands and retailers can leverage their first-party databases with trade data.
The data is used to drive trading results and create ongoing awareness, consideration and conversion campaigns.