Keyword research is the first step if you start doing SEO for a website and is the basic SEO knowledge that any SEOer needs to know.
Why is that ? Please review what SEO concept is that JZEEY mentioned from the first article. The ultimate benefit of doing SEO is making profits. SEO is all about attracting customers, but it doesn't make any sense when you accidentally "engage" people who are not your customers.
SEO services "kind" will ask customers to make specific requirements for their SEO purposes. Next will be very specific keyword research steps. If an SEOer asks you what SEO keyword you want and doesn't offer any suggestions, you shouldn't do it with them anymore.
Your website has a very good amount of traffic from Google even without doing SEO! Very good. The difference is that when you have done SEO, you can direct that traffic, what keyword do you want your customers to enter, where, where to go, what to buy on your website.
Imagine this: When you haven't done SEO, it's like you're selling goods in the alley. It's your business to go in and out. It's not your business to sell or not. Doing SEO means you decide to leave the store in the alley and go to the street, occupy favorable positions at the 3rd, 4th intersection, near the target customers and make them have to enter your store.
Keyword research will be like deciding for yourself the location of the store you will open so that you can sell more products.
It's amazing to know which keywords you can make Google favor you more for and which keywords your visitors will "must" see you for. In fact, this is much easier than choosing a location for the store. You can't open 10-20 stores at once, but if you want 2000 keywords, you can do it (in theory 😀 ).
There are many ways and tools for you to do keyword research. You can know in your field, what words people search on Google the most, how much they search, donate or decrease in recent times, how one word compares to another…. Then you will know which keywords you should invest in
How to choose the right SEO keywords
Choosing keywords for SEO is the first and most important step in the whole SEO process.
Refer to the article: Instructions for using 11 basic keyword research tools
SEO for what? The classic question that JZEEY sees is still inconsistent in how to answer.
SEOer often compares the level of SEO with difficult keywords. But JZEEY believes that a good SEOer is someone who knows how to make money from SeEO.
What does SEO do if you keep crashing into difficult keywords when it takes a lot of effort to SEO keywords up and the result is not much revenue?
Think about efficiency when doing SEO, and this requires the right business mindset. If you take care of SEO keywords that are difficult to express yourself, you are like a technical guy who loves his job.
My opinion is like this "I am not afraid of a Bach Khoa who graduated with 9 points, but very afraid of a Bach Khoa who has a double degree but knows about business 🙁 ". The 9-pointer can build machines in a factory of a certain boss, but the other double he means is… the boss.
It's a bit rambling.
So how to choose the right SEO keywords?
- Keywords must make money.
- The cost and effort of keyword SEO must be lower than the benefits it brings.
- Determine your abilities and don't try to hit your head with difficult words.
1. The attractiveness of the keyword:
As promised in the article Determining the level of competition of keywords , JZEEY will temporarily give a few parameters to know which keywords are strong and which keywords are weak.
Formula: A= (Direct Competitor)/( Monthly Local Search Volume).
– Number of local searches: less than 1000, you should ignore, too few visitors!
– If A < 0.5, then the relative attractiveness (searching for a lot but a few competitors).
– If A> 2, you should also consider skipping (more or less honey).
2. Reasonable keyword length:
– Short keywords such as “seo”, “motorbike”, “computer” have very high difficulty, but are not effective in terms of revenue. Short keywords are usually when customers have information needs rather than a need to buy products. Moreover, Google users are now much smarter than before, if they want to find specific information, they will search specifically: "quality seo", "motorcycle sh liquidation" ...
According to JZEEY, a reasonable keyword phrase is 4-6 words long. Customers rarely search longer, long search results are difficult to accurate.
– Choose concise keyword phrases and remove Indonesian elements. English is very concise and the customers looking for it are also… concise. But our Indonesian is a bit cumbersome. With the target keyword "choose appropriate seo keywords", customers can find JZEEY through many long phrases "choosing keywords for appropriate seo" or "choosing keywords for seo" … Unable to satisfy all tired people, JZEEY removed the Indonesian words like "cho", "to". Concise phrases will bring in more customers than frills.
– The last thing: in addition to the main keywords, you should choose to add SEO direction of long keyword phrases through creating articles to have a diverse view. No matter how good you are, you can't identify the keywords you want to Seo in the style of "how to make Seo to the top as quickly as possible". Customers sometimes search weird like that
Read Also : 8 most effective free SEO keyword research tools
Conclusion: JZEEYs when starting an SEO project often analyze keywords carefully, choose short keywords with high competition and take that as a long-term goal. Short and difficult keywords are usually SEO by homepage, page or category at most. Then use the content ( post ), tag to seo the remaining keyword phrases in the keyword list. In addition, the Onpage Seo will help rank up the entire website. Normally, traffic from short keywords that are determined to be difficult usually only attracts 10-15% of traffic, the rest is from keywords ... do not completely want Seo 🙁